Support in the aftermath of the Great East Japan Earthquake

The 7th Natural DyeTM workshop event (September 2019)

Every year, we hold an event in which participants can experience kurizome (plant dyeing) using Natural Dye­TM to help support the recovery from the 2011 Great East Japan Earthquake. In 2019, the event was held on September 20, and Saturday, September 21. 2019 marked the seventh year of this event, which is held at Kaigan Park Adventure Field and the Takasago Civic Center in Sendai City.
The children who participated in the event put a tremendous amount of effort into creating their own tie-dye patterns using marbles, disposable chopsticks, and rubber bands, while imagining what kinds of patterns would appear in the finished product. The event was a great success, even attracting newspaper coverage, and the finished creations will be exhibited at a local festival. The children were very happy to see the results of their efforts.

September 20: Kaigan Park Adventure Field
September 21: Takasago Civic Center

The 6th Natural DyeTM workshop event (September 2018)

Held every year since 2013 to support the recovery from the Great East Japan Earthquake, the Natural DyeTM workshop event was held on September 21 and 22 in 2018. This year saw the event being held at Kaigan Park Adventure Field and the Takasago Civic Center. Elementary school students and their families enjoyed the experience of hand-dyeing using dyes made from spinach (yellowish green), carrots (orange), and blueberries (light purple).

September 21: Kaigan Park Adventure Field
September 22: Takasago Civic Center

The 5th Natural DyeTM workshop event (September 2017)

On September 16, 2017, we held a Natural DyeTM workshop event in which children hand-dyed environment-friendly reusable bags at the Takasago Children’s Center in Sendai City, Miyagi Prefecture. The year 2017 marked the fifth consecutive year of the event being held in Sendai City as part of our CSR activities.

The 4th Natural DyeTM workshop event (September 2016)

On September 3, 2016, we held an event for children to hand-dye drawstring bags using Natural DyeTM at the Takasago Children’s Center in Sendai City, Miyagi Prefecture.
For the 2016 event, we used dyes made from sunflowers, lemongrass, and gardenia seeds.

The 3rd Natural DyeTM workshop event (October 2015)

On October 17, 2015, we held an event for children and their parents to hand-dye drawstring bags using Natural DyeTM at the Shichigo Civic Center in Sendai City, Miyagi Prefecture.
Vibrant, bright colors loved by children was the theme for the event, and dyes made from sunflowers (yellow), cherries (red), and gardenia seeds were used.

The 2nd Natural DyeTM workshop event (August 2014)

On Friday, August 22, 2014, we held an event at Arahama Elementary School in Sendai City,Miyagi Prefecture, to give attendees the experience of hand-dyeing environment-friendly reusable bags using dyes made from carrots, spinach, and blueberries.

Arahama Elementary School was severely damaged by the tsunami that followed the Great East Japan Earthquake in 2011 and thereafter became a memorial museum. As a result, its students were relocated to the Higashi-Miyagino Elementary School in the same municipality, where they continue their schooling. As no new students have been enrolled since the disaster, only 4th, 5th, and 6th graders attend the school.

Approximately 80 children and parents attended the event. At the end of the workshop, each participant proudly held up their one-of-a-kind hand-dyed bag and smiled for a commemorative photo.

The 1st Natural DyeTM workshop event (November 2013)

On November 9, 2013, we held an event for residents of Sendai City, Miyagi Prefecture, living in temporary accommodation to experience dyeing bandanas using Natural DyeTM—our proprietary dyeing method.

With the help of the Sendai Volunteer Center, we prepared green, brown, beige, pink, and yellow dyes prior to the event by collecting Japanese zelkova leaves, which are the symbol of Sendai City; rice straw, which was harvested from the disaster-damaged rice fields for the first time in 2013; and flowers that were blooming around temporary residences. The residents enjoyed making one-of-a-kind bandanas with dyes closely connected with Sendai City.

Other CSR Activities

Certificate of appreciation presented by the Sendai City Council of Social Welfare for activities supporting the Tohoku region’s reconstruction after the Great East Japan Earthquake

A certificate of appreciation was presented at the 48th Sendai City Social Welfare Convention held on September 2, 2013, in recognition of the following CSR activities conducted by Chori in the city of Sendai.

  • July 14, 2012: Donated wind chimes featuring paper strips colored with Natural Dye COOLTM
  • December 5, 2012: Donated Natural DyeTM polo shirts for volunteer use

Chori, as a socially responsible company, will continue to contribute to building a society full of rich communication where fun and joy are shared.

Support in the aftermath of the Great East Japan Earthquake
Donation of NaturalDyeTM polo shirts

In November 2021, we donated 20 Natural DyeTM polo shirts to the staff of the Sendai Volunteer Center. The polo shirts were dyed using zelkova leaves, the symbol of Sendai City. The idea was inspired by another event held in July for temporary housing residents to paint wind chimes, where our volunteer staff wore Natural DyeTM polo shirts dyed with Chinese cabbage. We donated Natural DyeTM polo shirts in support of the Sendai City Disaster Relief Volunteer Center's efforts to help the Tohoku region recover from the Great East Japan Earthquake. Our staff members continue to wear the polo shirts and engage in various volunteer activities to this day to help in the reconstruction of Tohoku.

Supporting the Recovery from the Great East Japan Earthquake
Donation wind chimes featuring paper strips colored with Natural DyeTM COOL

With the help of the Sendai City Disaster Relief Volunteer Center, on July 14, 2012, we presented approximately 300 wind chimes with strips of paper colored with Natural DyeTM COOL, which were displayed at the 18th Chori General Business Fair, to evacuees living in temporary housing and held an event to paint the wind chimes. Approximately 90 people participated in the event, all of whom smiled proudly after completing the painting process, wind chimes in hand. Many of the message boards on the walls of the event halls contained heartwarming comments such as, “Listening to the sound of the wind chimes will help me get through the hot summer” and “Thank you for holding such an enjoyable event.”